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<text id=93HT1141>
<title>
80 Election: Reagan Takes Command
</title>
<history>
TIME--The Weekly Newsmagazine--1980 Election
</history>
<article>
<source>Time Magazine</source>
<hdr>
July 21, 1980
NATION
Reagan Takes Command
</hdr>
<body>
<p>Rightists ride triumphant, but the nominee must widen his appeal
to win
</p>
<p>By Edwin Warner. Reported by Laurence I. Barrett/Los Angeles and
Walter Isaacson/Detroit.
</p>
<p> Imagine this colloquy among Republican leaders as they
gather around the celestial TV set to watch their party's
convention.
</p>
<p> Theodore Roosevelt: It's a bully sight!
</p>
<p> Calvin Coolidge: Too expensive.
</p>
<p> Mark Hanna: Not much excitement. I can't see a single smoke
filled room.
</p>
<p> Henry Cabot Lodge: I'm worried about the westward tilt of
the party. The East always supplied the intellectual leadership.
</p>
<p> T.R.: If I had not gone West...
</p>
<p> Coolidge: What's all this talk about winning the blue-collar
vote? America's business is business.
</p>
<p> Abraham Lincoln: Don't forget that the workingman's vote
helped to elect the first Republican President. When we were
trying to preserve the nation, the Republicans became known as
the Union Party. The name is gone, but the meaning should still
prevail.
</p>
<p> Ronald Reagan is an old hand at theatricals, but nothing in
his long career can compare with the four-day extravaganza
scheduled for Detroit's Joe Louis Arena this week. After many
years of tryouts, he is the Republican Party's superstar. His
folksy conservatism, with its tinge of Western populism, not only
swept the Republican primaries but appears to be attracting other
parts of the electorate as well. Scenting that victory might
indeed be theirs, the Republicans are closing ranks behind their
new standard-bearer. Though some are still wary of his politics,
other envision Reagan's launching a new Republican era in
America.
</p>
<p> To try to lure as many viewers as possible for 18 hours of
TV time, the convention is overflowing with show business
celebrities who will rival the politicians on the rostrum--a far
cry from oldtime conventions where delegates lustily bargained,
brawled and demonstrated to choose a nominee. This time there
will be Pat Boone to pledge allegiance to the flag, Glen Campbell
and Tanya Tucker to sing the national anthem. Other contributions
will be offered by Jimmy Stewart, Vikki Carr, Dorothy Hamill,
Ginger Rogers, Donny and Marie Osmond. And the national anthem
once again by Princess Pale Moon. But through all the pageantry,
Reagan will set the tone by word, gesture and command. It is his
show, and he calls the shots.
</p>
<p> The biggest of all, of course, is his selection of a running
mate. His choice will indicate where he intends to lead the party
that has now put him in charge. Picking a relative moderate like
George Bush with close ties to the Eastern Establishment would
give a clear signal that he wants to broaden the G.O.P. base as
much as possible. A compromise selection like Indiana Senator
Richard Lugar would indicate a certain caution. Choosing an old
friend like Nevada Senator Paul Laxalt would show that he plans
to run a far more narrowly based campaign--with all the risks
that implies in November.
</p>
<p> For all the emphasis on unity, however, some rancorous
quarrels erupted during the preconvention maneuvering last week,
and they could lead to trouble in the fall campaign. A certain
militant element of the G.O.P. right wing still seems determined
to assert its strength even if it hurts the party and the party's
new leader. It was an indication that for some true believers,
ideology is still more important than winning an election. Their
special target was the Equal Rights Amendment. Reagan aides had
already watered down the party's traditional support of ERA,
which runs through most conventions back to 1940. (On the
Democratic side, Eleanor Roosevelt led the opposition to ERA in
1940, and the Democrats did not support the measure until 1944.
The latest polls indicate ERA is supported by 54% of the
populace, but by only 43% of Republicans.) But that was not good
enough for right-wingers. By an overwhelming 90 to 9, they pushed
through a platform plank saying that the matter should be left in
the hands of the states.
</p>
<p> ERA supporters were infuriated. Said Michigan Governor
William Milliken: "This would be very, very costly in political
terms." In an emotional speech, Mary Crisp, who was being ousted
as co-chairman of the Republican National Committee because of
her praise of John Anderson, accused the party of suffering from
an "internal sickness" and warned that it might lose the
election. Remarked an irritated Reagan: "Mary Crisp should look
to herself and see how loyal she has been to the Republican
Party." He added: "I don't think this ERA is a live-or-die
issue."
</p>
<p> Equally controversial was the issue of abortion. Again
rejecting the compromise wording, the right-wingers rammed
through an endorsement of a constitutional ban on abortion. many
moderates were distressed by the changes. Bob Hughes, G.O.P
chairman in Cleveland, even saw omens of the Barry Goldwater
debacle: "Shades of 1964--we're going to do it again."
</p>
<p> Leading the right-wing assault was the imperturbable Senator
Jesse Helms of North Carolina, who reveled in the admiration of a
coterie of delegates as he railed against the Panama Canal
Treaties and the recognition of mainland China. But by now the
Reagan forces were alarmed at the attacks on the platform by what
some of them called the "grass eaters and know nothings."
Congressman Jack Kemp and Richard Allen, Reagan's top foreign
policy adviser, managed to prevent any alteration of the party
planks on Panama and China. Allen emphasized that Reagan, while
deploring the brusque way Carter severed U.S. relations with
Taiwan, had no intention of restoring them. "There will be no
turning the clock back," said Allen. "Reagan recognizes the
importance of our present relationship with the People's
Republic."
</p>
<p> The Reagan forces also overruled right-wing objections to
Henry Kissinger's participation in the convention. Because of all
the protests, the former Secretary of State decided not to appear
before the platform committee, but William Casey, Reagan's
campaign manager, insisted that Kissinger be allowed to address
the convention. "He's earned the right to speak," said Casey.
"He's been a good soldier for the party." Much to right-wing
dismay, Reagan scheduled a session with Kissinger this week.
</p>
<p> When the arguing abated, the Republicans had a platform that
supported Reagan's principal views. It endorsed the Kemp-Roth
bill for a 30% tax cut over three years; called for more nuclear
power and complete decontrol of oil prices; denounced the SALT II
treaty as "fatally flawed" and demanded "military superiority"
over the Soviets; urged the restoration of capital punishment;
and appealed for the return of voluntary, nondenominational
prayer in schools. All in all, said Platform Committee Chairman
John Tower, the document represents "a rightward move" in keeping
with the increasing conservatism of the U.S.
</p>
<p> To what extent Reagan controls the right-wing zealots in the
G.O.P. will become clearer in the coming weeks, but his key aides
were doing their best to play down the preconvention
controversies. "A good fight or two might be helpful," said
Campaign Manager Casey. Indeed, the more significant and
surprising news is that the Republicans have by and large stopped
sniping at each other. Richard Whitney, 60, a Reagan delegate who
is a Colorado dairyman, declares: "We have to have all
philosophies in the party to win. We are trying to embrace more
people. We don't have much of that 'We won't compromise' attitude
any more." Says William Simon, Treasury Secretary under President
Gerald Ford and a likely prospect for high office in a Reagan
Administration: "All of us are growing up and getting together."
</p>
<p> So far Reagan has done much to set the unifying tone. Gone
is the strident rhetoric of the past. Now he talks expansively of
bringing people together. He told TIME, "People should properly
look at a political party not as a club or a religion, but as a
means for uniting people with a common viewpoint about how the
Government should be run. I don't ask for written-in-blood
pledges. I am arguing that the Republican Party comes closest
today to representing what the majority of the people in this
country want."
</p>
<p> Reagan has instructed party leaders around the country to
recruit as many volunteers as possible without regard for their
viewpoints. Ideological purity is not the price of admission to
party affairs. Last month Reagan met in Chicago with a number of
Republican Governors, a group that has not generally supported
his candidacy, and he assured them that he wanted to work with
them. He also placated moderates by keeping Bill Brock as R.N.C.
chairman. Traditionally the nominee puts his own man in the post,
but Brock had won widespread support from conservatives and
moderates alike for his successful efforts to broaden the party's
base and elect more Republicans to state legislatures. Brock has
had to relinquish some of his authority, but as long as he stays
on the job, he symbolizes party unity.
</p>
<p> Party foes of Reagan have responded warmly to these signs of
conciliation. Few people fought Reagan harder than Richard
Rosenbaum, the former New York State G.O.P. chairman who
supported Ford in 1976 and is now a national committeeman. "I
guess I would have to say that Reagan is an idea whose time has
come," says Rosenbaum. "Our problems are behind us, and the party
will come to its full potential now." That sturdy pillar of the
Eastern Establishment, former Senator and U.N. Ambassador Henry
Cabot Lodge Jr., claims to be comfortable with a Reagan
presidency. Says Lodge: "Reagan has been around. He's very
practical."
</p>
<p> It is easier, of course, to like a man if he looks like a
winner, and conditions seem favorable for a Republican candidate.
Though registered Republicans still number less than one-third of
all voters, the U.S. is now in the middle of a recession with
unemployment climbing and inflation painfully high. Signs of
increased Soviet aggressiveness were capped by the invasion of Afghanistan. There is a widespread
sense that President Carter is not coping well with the problems
facing the country. As Senator Laxalt acidly puts it, "Jimmy
Carter is an indispensable ally." Says Leonard Garment, a Wall
Street lawyer who served as an aide to President Richard Nixon:
"We are seeing a new nationalism, a revival of strong feelings
about the country, a desire for the kinds of leadership that
makes Americans feel good about their country and themselves.
Carter conveys a sense of self-flagellation, of guilt about our
power and our past."
</p>
<p> Republican spirits soared when a survey was released last
week showing that public confidence in the G.O.P. has risen
sharply. The poll, by Robert Teeter's Market Opinion Research of
Detroit (commissioned by the Republican National Committee),
found that 58% of the people think the G.O.P. would more
effectively control Government spending, compared with 25% who
believe the Democrats would do a better job. For reducing
inflation, the response favored the Republicans 53% to 24%. The
G.O.P. outpolled the Democrats on holding down taxes 50% to 29%.
By a margin 49% to 29%, people believe the Republicans are more
likely to maintain military security. The most startling finding
of all showed that Democrats are considered better able to reduce
unemployment by a narrow 41% to 38%. Last fall the same survey
indicated a favorable rating for the Democrats on this issue of
39% to 18%; in 1974, only 8% chose Republicans and 54% sided with
Democrats. This surge in the Republicans' standing has encouraged
them to concentrate on unemployment in the campaign, an issue
that has belonged to the Democrats ever since the Depression. And
if they do not have that issue, what do they have?
</p>
<p> The Teeter survey, to be sure, must be balanced against less
impressive showings. The latest Harris poll puts Reagan narrowly
ahead of Carter, 39% to 34%, with John Anderson at 24%. In one
Gallup poll, in which only 26% gave Carter highly favorable
ratings, the comparable figure for Reagan was 23%, suggesting
that Reagan may have quite a job convincing people he is more
capable than Carter. A series of Gallup surveys conducted from
April through June showed that 38% of the Republicans in New
England and 42% in the Middle Atlantic states would vote for
either Carter or Anderson over Reagan. Such a defection of
members of his own party poses a serious threat to Reagan no
matter how many Democratic votes he picks up. On the other hand,
given Carter's increasing weakness in the South and Southwest, it
would be possible for Reagan to win without capturing any of the
Northeastern states.
</p>
<p> On the bases of the Teeter figures, the G.O.P. hopes for
dramatic gains in Congress. There is an outside chance of winning
control of the Senate, where the party now has 41 seats. There is
only a faint possibility of securing a majority in the House,
where the Democrats outnumber their rivals 275 to 159. But if the
G.O.P. takes a fair number of seats, it would be in a position to
control both chambers in 1982, for the first time since 1954.
</p>
<p> The numbers favor the Republicans in this year's Senate
elections. Of the 34 seats being contested, 24 belong to
Democrats, ten to Republicans. Moreover, several of the Democrats are liberals
bucking a conservative trend. The Republicans are anticipating a
net gain of three to six seats, enough to give the Senate a more
conservative outlook. That could also be true of the House, where
from 20 to 40 seats are expected to switch from Democratic to
Republican.
</p>
<p> Looking to November, Reagan is mapping out a strategy to
capture as many Democratic and independent votes as possible. As
a former Democratic activist who did not become a Republican
until 1962, he has always been fascinated by the New Deal
coalition put together by Franklin Roosevelt. He wants to build a
similar coalition in opposition to the welfare state created by
F.D.R. "If you look back," Reagan told TIME, "you find that those
great social reforms really didn't work. They didn't cure
unemployment. They didn't solve social problems. What came form
them was a group of people who became entrenched in Government,
who wanted social reforms just for the sake of social reforms.
They didn't see them as temporary medicine as most people saw
them, to cure the ills of the Depression. They saw them as a
permanent way of life."
</p>
<p> Reagan is careful, however, not to attack such New Deal
programs as Social Security and unemployment insurance, which are
now taken for granted and have large constituencies. There are
prudent limits assault on Big Government. That lesson of the 1964
disaster, when Goldwater went down to resounding defeat after a
defiantly conservative campaign that included talk of abolishing
the Tennessee Valley Authority.
</p>
<p> To build a successful coalition for the campaign and
possibly for the future, the Reagan forces are targeting three
groups, most of whose members voted for Carter in 1976:
</p>
<p>-- Working-class families whose heads of household earn
between $14,000 and $20,000 a year, a traditionally Democratic
group that has been hardest hit by unemployment and inflation.
Though largely blue collar, this category includes a significant
number of white-collar workers in both private industry and
government.
</p>
<p>-- White Baptists (the black vote is the most faithful of
all the Democratic constituencies). Unlike other white
Protestants, the Baptists voted in substantial numbers for one of
their own in the last election. But they tend to be conservative
on social issues, and many have grown disillusioned with Carter.
If they turn out in large numbers, they can have a decisive
impact in the Border states and the Deep South.
</p>
<p>-- Residents of towns and smaller cities of no more than
40,000 people. Traditionally inclined to vote Republican, they
strayed from the party in 1976. Polling data indicate they can be
reclaimed, though G.O.P. policies must be tailored to their
different locations.
</p>
<p> The Reagan campaign aims to pull these groups together by
emphasizing the issues that untie them rather than those that
might divide. Says Senator Lugar: "There is a high degree of
consistency among working people on patriotic as well as moral
issues. The same people who are disturbed about the impotence of
national power are also highly worried about abortion. There is a
common thread here." Republicans have found that working people
are no less interested in tax reduction than any other group. In
addition to the Kemp-Roth federal income tax cut of 30% over
three years, Kemp has proposed creating free enterprise zones in
decaying parts of cities. Patterned after the well-received
British experiments, the plan would permit sharp tax reductions
and minimal Government regulations for companies that are willing
to relocate and provide jobs for the local community. It could be
an ideal Republican program: a free market approach to a pressing
social problem that has resisted governmental remedies.
</p>
<p> To bring all these new people into its ranks, however, the
G.O.P. is going to have to modify its country club image. Joe
Six-Pack does not belong to a country club. Maryland's Republican
Congressman Robert Bauman expresses a widespread aversion to the
venerable upper crust that has long controlled party affairs:
"They are elitists. They are out of touch with the supermarket
counters. Their view of Communism is that it is a market to be
sold to, not a system that may destroy their children's freedom."
</p>
<p> During the rules committee hearings in Detroit this week,
Josiah Lee Auspitz, a member of the liberal Republican Ripon
Society, plans to offer a resolution to change party rules to
make it easier for ethnic groups to become convention delegates
and members of the R.N.C. The present process discriminates
against the larger states, where ethnic voters are concentrated.
Auspitz is a member of the R.N.C.'s outreach program, which makes
a special appeal to minorities. Yet he complains: The party tells
these groups, 'Give us your vote, but your participation stops at
the ballot box."
</p>
<p> One region that looks particularly promising for Republican
gains among working people is the South. That is the thrust of a
memo written to Reagan by one of his Southern strategists, Lee
Atwater, who thinks the blue-collar workers hold the balance of
power in the area. If they could be converted, the South could
eventually be solid, he concludes, for Republicanism. Some
evidence supporting this view comes from Texas, where the G.O.P
primary contest between Reagan and Bush drew a record 510,000
people to the polls. Says Reagan's Texas strategist Ernest
Angelo: "There was just a greater degree of good salt-of-the-
earth Texans than we've ever had before." Dallas Attorney Paul
Eggers was surprised by a recent Republican rally that featured
"beer, hotdogs, rednecks and lots of music and stomping. Fifteen
years ago it would have been sacrilege to do that at a Republican
rally."
</p>
<p> The G.O.P., however, cannot take its appeal to blue-collar
workers for granted. Evidence of their crossing party lines to
vote for Reagan in the primaries is sparse, though they clearly
helped in Illinois and Wisconsin. While it is true that union
leaders have not yet attacked Reagan, there is no reason to
assume they will not. Says Robert Neuman, deputy chairman of the
Democratic National Committee: "Union leadership has been
concerned with Carter and Kennedy. They haven't gotten to Reagan
yet. When they do, I think they'll hold the rank and file on
issues of concern to workers: right to work, OSHA. Reagan views
are dead wrong."
</p>
<p> Right or wrong, Reagan is not likely to change them. In
general he sees no reason to modify his opinions when he feels
the rest of the country is coming around to his point of view.
The best way to form a coalition, he thinks, is for other people
to convert to his viewpoint. To an extent, this has happened. But
he eventually will meet more resistance. At that point, will he
give a little or stand adamantly on principle?
</p>
<p> How Reagan orchestrates these various groups he needs to win
the election will be a critical test of his leadership. If he
seems to cater too much to the Southern fundamentalists, for
example, he risks alienating urban ethnic voters in the North.
Some of Reagan's backers in Detroit and elsewhere are
demonstrating the zealotry that helped lose the election for
Goldwater and can perform the same feat for Reagan. Says Ed
Meese, Reagan's chief of staff: "It is a difficult balancing act
on some of these things, but it is a necessary one to reflect the
broad spectrum of support Ronald Reagan gets."
</p>
<p> Whether Reagan can accomplish what he intends will not be
known until he is put to the test. Like many successful
politicians, he is essentially an enigma. Says one shrewd
Massachusetts Republican leader who has known and supported
Reagan for many years. "I know George Bush. I know Howard Baker.
I know Phil Crane. I know Bob Dole. I even know John Anderson.
They all know me. But I don't know Ronald Reagan. If he came into
a room where I was, someone would have to tell him my name. He is
the most aloof politician I have ever encountered."
</p>
<p> The successful Republican Presidents--and Democrats too--have
generally been skilled party organizers. While overseeing
military operations during the Civil War, Lincoln was just as
occupied on the civilian front trying to keep all his party's
factions united behind his policies. However convinced of his
particular viewpoint, any President must establish a consensus to
govern effectively. But Reagan feels that the Republican Party
has been too willing to make concessions for the sake of
consensus. He blames past G.O.P. defeats less on people of his
own convictions than on what he calls party "pragmatists":
Republicans who said, "Look what the Democrats are doing and
they're staying in power. The only way for us to have any impact
is somehow to copy them." Reagan has firmly drawn the ideological
line between the parties, and a significant force is finally
lining up on his side of it. Despite recent polls, however, that
force has yet to prove that it represents a majority of
Americans. To show that it does will be Reagan's task.
</p>
</body>
</article>
</text>